SEO For Ecommerce Sites By Google’s Matt Cutts

SEO For Ecommerce Sites By Google’s Matt Cutts

Mar 27, 2014

A lot of customers use search engines to look for products online. When a customer visits a site and finds a product, they expect that the product is in stock and they can get it. Sometimes, however, products run out of stock. This poses a problem as they can still be found on the site. If a customer visits a site two or three times and finds products that are out of stock, the business risks losing the customer because of disappointment. This is also a waste of the customer’s valuable time. Many site owners do not know what course of action they should take when products on their site are out of stock. This is the issue Matt Cutts addressed when he talked about search engine optimization for eCommerce sites. According to him, the steps taken depend on the size of the eCommerce site. There are three sizes: small sites, average sites and massive sites. Small sites These are sites with less than 100 pages. He advised these sites to link unavailable products to those that are similar but available. This serves to advertise the other products that can be obtained immediately in case the client decides to settle for the alternative. The site owner can also use this opportunity to make the customer aware of new designs. It is a good method of putting new products out there because they sell much faster. He added that the out of stock products should have a manufacture date, which is a date that they are expected to be available. The customer can then choose to wait for the product to be available or pick a similar one from the options available. REF Medium sites These are sites with hundreds of pages. For these, he suggested that the site owners should 404 the pages with products that are out of stock. This means that when a customer searches for the product, they will be told that the product cannot be found: the famous error 404 that sometimes comes up on screens. If the date that the product will be available is known, this should be put up on the page instead of having to 404...

What Makes Google Search Engine The Best Among Its Counterparts

What Makes Google Search Engine The Best Among Its Counterparts

Jun 29, 2013

Millions of internet users go online everyday all over the world and in every minute of it, millions of users conduct internet searches using Google search engine as their most preferred tool. It is undeniable that Google leads the pack among its counterparts even if other search engines try to keep up and improve their performances. Google search has been enjoying this popularity for so many years now and it is hard to say that it is just a stroke of luck. Several factors and reasons do make Google search the leader among other search engines. Why Google Search is the Best? #1) Familiarity You often hear people say, “Just Google it.” Google has become the brand name of search engines. This is something other search engines do not enjoy. Since Google search has been popular for years, it has been instilled on the minds of users as the first choice to use when they need to find something on the internet. In fact, those who are just being acquainted to using the computer and the internet will be welcomed with this practice, thus, further making Google search more popular. #2) Multiple Languages Google search allows the use of various languages, making it very easy to use by people of all races. This is very helpful for those who do not use English as their main language and still want to be able to make local searches on their own dialect. #3) Clean and Easy to Use Page Even the novice will not be intimidated when they visit the Google search home page. The page is clean with no unnecessary buttons that will make things complicated. The user only needs to type in what it is he needs information about and the search results will be displayed immediately. Should the user make mistakes on the keywords, Google will even suggest the most significant searches to correct errors. #4) Trillions of Sites Indexed Google search has indexed trillions of sites, so it is highly possible that you will find what it is you are exactly looking for. This makes the results offered by Google highly relevant. Google uses spiders that crawl the entire web and index...

Best wordpress SEO Plugins

WordPress is one of the most popular CMS to create a website. WordPress is the most flexible platform, you can either create a personal blog or a full pledged e-commerce site within minutes. Many bloggers aren’t aware of On-Page SEO. You need to consider SEO factors to rank well in search engines and WordPress plugins assists in performing better on on-page SEO optimization, by guiding you throughout the process. SEOPressor SEOPressor is the most sought after SEO plugin for WordPress. It has a revolutionary On-Page SEO Checker. It completely guides you for optimum keyword density and word count. It ensures 100% Ranking placements and improved on-page, thereby increasing your traffic twice or thrice. It is the best plugin to increase you’re web traffic, ad sales or affiliate sales. Get SEOPressor Now All in One SEO Plugin This is the simplest SEO plugin to add meta tags, meta description and meta title for your website. This is most popular plugin for on-page SEO. This plugin assists to automatically generate titles and descriptions. You can configure custom URL structures and title structures as well. Google XML Sitemaps Generate XML sitemaps easily with the help of Google XML sitemaps generator plugin. This is simplest plugin to generate XML site maps in both XML file and .gz format. XML sitemaps generate a link structure of your site’s content and it help assist search engines to index your pages easier. You can submit XML sitemaps to Google webmaster, Bing, Yahoo, ASK.com, Msn and other search engine that accept sitemap submission. SEO Smart Links SEO smart links is a great plugin to automatically build internal links with your keywords, title, tags and categories. SEO makes interlinking a lot easier. All you need to do is configure tags and you can literally save hours, search and linking within your posts. SEO Friendly Images Image Traffic is often the most ignored aspect of Blogging. Image traffic is very crucial and it makes up to 25% of my sales and conversions. SEO Friendly images provides an intuitive way to optimize your images. Related Post Plugins ‘Yet another related posts’  is certainly the best plugin to show related post links at the end of each post....

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