SEO For Ecommerce Sites By Google’s Matt Cutts

SEO For Ecommerce Sites By Google’s Matt Cutts

Mar 27, 2014

A lot of customers use search engines to look for products online. When a customer visits a site and finds a product, they expect that the product is in stock and they can get it. Sometimes, however, products run out of stock. This poses a problem as they can still be found on the site. If a customer visits a site two or three times and finds products that are out of stock, the business risks losing the customer because of disappointment. This is also a waste of the customer’s valuable time. Many site owners do not know what course of action they should take when products on their site are out of stock. This is the issue Matt Cutts addressed when he talked about search engine optimization for eCommerce sites. According to him, the steps taken depend on the size of the eCommerce site. There are three sizes: small sites, average sites and massive sites. Small sites These are sites with less than 100 pages. He advised these sites to link unavailable products to those that are similar but available. This serves to advertise the other products that can be obtained immediately in case the client decides to settle for the alternative. The site owner can also use this opportunity to make the customer aware of new designs. It is a good method of putting new products out there because they sell much faster. He added that the out of stock products should have a manufacture date, which is a date that they are expected to be available. The customer can then choose to wait for the product to be available or pick a similar one from the options available. REF Medium sites These are sites with hundreds of pages. For these, he suggested that the site owners should 404 the pages with products that are out of stock. This means that when a customer searches for the product, they will be told that the product cannot be found: the famous error 404 that sometimes comes up on screens. If the date that the product will be available is known, this should be put up on the page instead of having to 404...

Google New SEO Videos From Matt Cutts

Google New SEO Videos From Matt Cutts

Nov 29, 2012

Google New SEO Videos from Matt Cutts which is update new seo rule for webmasters on YouTube Google Webmaster help Channel. We provide all new seo videos to help to understand new Google seo updates to prevent your websites to ban in Google. SEO for startups in under 10 minutes: Why do paid links violate Google’s guidelines while other ads don’t?: Why might Googlebot get errors when trying to access my robots.txt file? What has having your own blog taught you about SEO? Do you think that “Search Engine Optimization” should be renamed? How does Google consider site-wide backlinks? Does Google take action on spammy guest blogging activities? Why doesn’t Google release an SEO quality check up calculator? Disavow...

Google Penguin Update October 2012

Google Penguin Update October 2012

Oct 7, 2012

Google’s Matt Cutts announce that Google Penguin Update October 2012 that is the latest data refresh and it will affect searches in multiple languages. This is third update after April 2012 and this is Penguin 3. Penguin Update History Penguin Update 1: April 24, 2012 (3.1%) Penguin Update 2: May 26, 2012 (less than 0.1%) Penguin Update 3: Oct. 5, 2012 (0.3%) Google’s Matt Cutts Annpimce Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: goo.gl/AF5kt — Matt Cutts (@mattcutts) October 5,...

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