The trend of smartphones and tablets has drastically increased in the last 5 years. Android and iPhone phones are the ones that are high in demand because they give uninterrupted and smooth internet connectivity to the users while they are on the go. This is the main reason behind speeding up of Google places listing. A lot of people prefer using their handheld devices to find out the details about local businesses. This is one of the quickest and instant way to know the contact details of the business that users intend to form association with.
How To Market Your Business With Google Places
Thus, as a business owner if you are looking for ways to popularize your business among locals and other segment of target audiences, then it very important to get your business listed on the Google places. It will give you increased traffic flow, as well as genuine queries. However, there are some techniques that you need to keep in mind to market your business at Google places. Let’s take a look at them.
Google keeps on updating its applications and after the launch of Hotspot, it has emerged out as the best medium of marketing for small business, especially start ups who cannot afford to spend money on advertisements.
As a matter of fact, marketing on Google Places is getting very competitive nowadays. Businesses are becoming aware of the significance of this feature by Google to market their business. It can be said that if your business doesn’t have a 100% score on your listing, then other businesses will be then displayed on the first page of the Google local results. Here are 5 things you can consider doing to get more business opportunities from local search.
1. Your Google Listing Must Have 100% Score
Most of the business do not bother or we can say don’t have much time to fill in the details correctly. There are 20 different fields that a business owner should fill very carefully. You can consider adding videos as a part of your listing to improve your chances of being listed in the first page of Google search results.
2. Do Not Forget To Include The Maximum Relevant Keywords
You should be aware of the keywords your market audience could probably type in the search query box while finding a local business to fulfill their requirement. You can also list out a couple of cities or suburbs where your target audiences reside. However, make sure you don’t overdo with the keywords. Your description should be concise and to the point keeping in mind the SEO factor.
3. Get As Many Reviews As Possible
Encourage your customers or clients to give their feedback or reviews on your Google places page listing. All the businesses that are listed on it are sure to have 100% score, thus to stand out in the competition you need to put some extra efforts. When you will have genuine customer’s reviews on your listing the Google will give it more priority over others without or less reviews.
4. Get Listed In Top Local Directories Too
In order to get maximum output, you can also consider getting your business listed in other popular directories such as Yahoo, Yelp, HotFrog, Bing etc. This will help you get more business in a short span of time.