What Makes Google Search Engine The Best Among Its Counterparts

What Makes Google Search Engine The Best Among Its Counterparts

Jun 29, 2013

Millions of internet users go online everyday all over the world and in every minute of it, millions of users conduct internet searches using Google search engine as their most preferred tool. It is undeniable that Google leads the pack among its counterparts even if other search engines try to keep up and improve their performances. Google search has been enjoying this popularity for so many years now and it is hard to say that it is just a stroke of luck. Several factors and reasons do make Google search the leader among other search engines. Why Google Search is the Best? #1) Familiarity You often hear people say, “Just Google it.” Google has become the brand name of search engines. This is something other search engines do not enjoy. Since Google search has been popular for years, it has been instilled on the minds of users as the first choice to use when they need to find something on the internet. In fact, those who are just being acquainted to using the computer and the internet will be welcomed with this practice, thus, further making Google search more popular. #2) Multiple Languages Google search allows the use of various languages, making it very easy to use by people of all races. This is very helpful for those who do not use English as their main language and still want to be able to make local searches on their own dialect. #3) Clean and Easy to Use Page Even the novice will not be intimidated when they visit the Google search home page. The page is clean with no unnecessary buttons that will make things complicated. The user only needs to type in what it is he needs information about and the search results will be displayed immediately. Should the user make mistakes on the keywords, Google will even suggest the most significant searches to correct errors. #4) Trillions of Sites Indexed Google search has indexed trillions of sites, so it is highly possible that you will find what it is you are exactly looking for. This makes the results offered by Google highly relevant. Google uses spiders that crawl the entire web and index...

Google Webmaster Tools: A Technical Support To Websites And Urls.

Google Webmaster Tools: A Technical Support To Websites And Urls.

Jun 29, 2013

In the fight to maximize internet traffic resulting from site’s visibility in Google search, Google webmaster tools is a feature to reckon with. This is an arena where users can check their site’s visibility in Google searches. And an added bonus includes the fact that it is free. Google web masters provide a full fledged detailed report on a site’s visibility on Google search. How to add a web site into Google Webmaster tools? One can start by opening the page http://www.google.com/webmasters/tools/#utm_source=en-et-gwcblog&utm_medium=link&utm_campaign=sitemaps-us-gwcblog. In order to add the web site to Google web masters, one needs to log into the aforementioned site using their Google account. And the entire process requires the addition of a Meta tag to the web site which remains hidden to the viewers. After logging in, users will be guided to a page where an option to add URL will be given and after entering the full URL; they will be guided to a verification page. This verification doesn’t hamper the site’s ranking in Google searches. If the user already has an account in Blogger.com, the website leading to it can be added without undergoing any verification process. What sites can be added? Following is a list given by Google: http://example.com/ https://example.com/ ftp://ftp.example.com/ http://bar.example.com/ http://foo.bar.example.com/ http://www.example.com/foo/ http://www.example.com/foo/bar/ http://foo.bar.example.com/catalog/dresses/ And if a sub domain to the web site is available, then it has to be added separately to the Google Webmaster tools. Also, it supports Internationalizing Domain Names in Applications (IDNA) while adding the site. Threefold advantage of using Google webmaster tool: Here are some of the advantages of using Google Webmaster tools: Knowing Google’s view of the website in question- Users can learn how Google indexes and enlists their sites for a Google search and also they come to know the problems Google faces, if any, while searching for their sites. Querying about traffic and discovering external links- Data can be viewed, classified or downloaded about external and internal links with the latest link reporting tools. Also, there is an advantage of knowing which Google query drives viewers to the web site and how frequently. Sharing information about the site: Perhaps, Google Webmaster tools’ best feature, it tells users about their...

Google Adsense – An Introduction To Find The Way Of Income.

Google Adsense is one of the finest ways to add an income stream to your blog or website. It does, however, require a bit of effort to draw the kind of visitors that will allow you to profit. The general idea is the same as an offline business. Once you attract visitors to your site, you will be presenting them with advertisements of products that they will be interested in. The more traffic you have, the more chances someone will click on a Google Adsense ad. That number of clicks is what ultimately determines the amount of money that you are going to make from your site’s advertisements. The difficulty of getting visitors is compounded when you take into account the fact that there are thousands of marketers who are trying to get the attention of the same amount of visitors. There are plenty of theories about how to overcome all of the others, but if you are looking into Google Ad sense there is a basic idea that you will need to keep in mind. Great content and unique content are two of the most valuable things on the internet today. A lot of people like the idea of running a blog, but not many people are willing to put in the work to create the content. Some just don’t know anything about SEO and will end up hiring professionals to handle it for them. In any case, you will need to know a little bit more about how Google Adsense works. Google Ad sense works a lot like affiliate marketing. You create an account, sign in, and agree to promote the product, the product just happens to be chosen by Google. Whatever money Google makes off of these ads, a portion goes to you whenever someone clicks on them. An advertiser pays a fee to have it appear and Google pays you a fee when it is clicked. The key to getting the most clicks is to get the most traffic, like we previously mentioned. The ads are closely related to a number of things. The content of your site as well as the browsing habits of the visitor tell Google Adsense...

Google Website Optimizer Impact And Its Benefits.

Google Website Optimizer Impact And Its Benefits.

Jun 27, 2013

Google Website Optimizer was a website optimization tool that had helped webmasters and marketers to increase the number of visitors to their sites. These helped bring satisfaction and higher faster conversion rates through the continued testing of the different web content combinations. It tested everything that existed as a HTML code that includes copies of products, assurances of points of actions, headlines, fonts, forms, product reviews and the calls for action. In the converse funnels it was used at multiple stages. Google Website Optimizer Roles. With the optimizer the webmasters were able to test different version of a whole page. The A/B test which is a combination of multiple elements of a page as the body copy, images or the headings is commonly known as multivariate testing. The conversion rate needed to be double what it was if one was to take the next step. When the conversion rate is higher than20% then the possibility of doubling it did not exist. One needed to think through what they were testing with the Google Website Optimizer in terms of where it would have a greater impact. Today it is no longer available and was made part of the Google Analytics which one can use in testing their website and reaping the benefits from the segmentation that are robust and are easily used. Like the Google Website Optimizer it has incorporated content testing to help one achieve their goals of optimizing, testing and measuring. The content experimentation will help in the optimization of the goals that one has set. In this way it helps in making choices of the content, layout and page designs that are effective. Content Experiments has a setup wizard which will take the user step by step in setting the experiments. In this way one is able to launch new tests faster. One will be able to make use of great features such as advanced segmentation of the reports, easier tagging and the optimized goal conversions. Anyone that still has the Google Website Optimizer tags needs to remove them from their pages especially when the experiments with the Google Website Optimizer have been completed. Redirection is no longer being done and it...

Google News FAQs Before Posting An Article

Google News FAQs Before Posting An Article

Jun 26, 2013

In 1998 Google was established with a primary goal to organize information about the entire world and make it accessible to anyone with an internet connection. After a few years Google extended its search feature to images, maps, videos, shopping as well as news. Google news draws news headlines and details from the best sources and provides a list of reliable information related to current events. Although this news comes from media or news outlets, however from maintaining some strict rules, smaller sites can also post news which will be featured on Google news. Let’s discuss how. Post a News Story In The Proper Format: Generally a person use press release format in their articles to ensure that they appear in the form of a news story. The primary format should be text rendered in hypertext markup language coding or HTML. It is the basic form of coding in all websites. Do not post your articles in PDF format since they will not be listed on Google news. If you are unsure whether an HTML coding is used in your site, ask the person who posts the story on your website. If it is only a picture or video it will appear under videos or images. Maintain A Proper Pattern In Your Article on Google News: A news based article should not be informational type articles like how-to, advice or any other fictional type. Also ensure that it is not an advertisement or announcement. Also make sure to post a complete well finished article on Google News. At present, a suggested Google news website is checked once. If certain changes are made on the site, it will not be shown in the link on Google news. All these checks are done by a software program using web crawling features to download websites that properly fits a criteria. It is used in Google news to choose the news programs and review the story suggestions received daily. Format A Proper URL Before Posting: A permanent and unique URL is a must have for any news story suggested by you. Quite a number of news stories are posted on a single page by several sites each day. To...

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